Friday, November 6, 2009

Did your Antivirus invent a "verb".

Certain companies, products, brands have become so iconic, they have become part of the English language..

"Google It"

"Fedex It"
"Xerox It"

This is a very rarified club of companies inducted into hall of famous verb. Among them is one of the original examples of how the Internet was used to solve a classic business problem.

"LiveUpdate It"

Yes. We are talking about Norton Liveupdate which Symantec introduced early in in the 1990s and was used to distribute definition updates over the internet.

Ofcourse, as is so often the case, through some twist of fate, the US Patent office screwed things up and McAfee was granted a patent for the process, even though prior art was present at every turn. Needless to say, CrapAfee will never be able to enforce that patent.

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